CLIENT
Crude City Global
TIMELINE
3 Weeks
ROLE
Design Lead
Skills
Brand Design
Brand Strategy
Visual Design







Building a Bold Identity for Business Infrastructure
Crude City Global (CCG) is an Africa-based B2B technology company. It builds the digital infrastructure businesses need to monitor transactions, communicate with customers, verify identities, and manage operations.
The goal was to create a distinctive brand identity that reflects CCG's ambition as a modern technology company while communicating its core philosophy: transforming raw business inputs into valuable outcomes.
As Design Lead, I led the brand identity development, shaping its visual direction through colour, typography, graphic elements, and brand applications. The result is a cohesive visual language designed to represent CCG and its growing ecosystem of technology products.
Your brand won’t fix itself. Fifteen minutes will tell us both if I can.

